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sudokumaniac > Intel > What is a Cheap Stock Broker?

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What is a Cheap Stock Broker?

"What is a Cheap Stock Broker?," you ask.

I don't know about you but I can't hardly go one day without seeing an ad on television for online stock brokers claiming to have the best price and service available for investors. Lately I have been seeing a lot of Scottrade, E*Trade, and TDAmeritrade ads and they all claim to be a cheap stock broker.

Well I am here to let you know that while these brokers are all priced below $10 a trade (provided you meet their minimum requirements), they are by no means a cheap stock broker. These guys all have huge advertising budgets, a large staff of brokers, and some even have local branch offices. As far as I am concerned, all these services only mean one thing to me, more expenses for the company. And when there are more expenses, usually there is a more expensive product.

I have a feeling that if you are reading this, you are probably interested in only one thing, who are the cheap stock brokers? Therefore, you may not be so interested in who has the most branch offices or who has the most TV ads. Don't get me wrong, having the ability to go and sit with the a real life broker is a great thing but it does have its cost. Usually in the form of a higher commission.

If you are anything like me, I want to make a stock purchase with the smallest commission possible. A cheap stock broker, to me, is a company that charges $5 or less. Preferrable less. Free would be even better, and what do you know, there are actually a few companies that offer free trades. Now that is what I call a cheap stock broker!

Contributed by sudokumaniac on July 13, 2008, at 6:56 PM UTC.

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